The rules of marketing have changed since Digital Marketing became a prominent method of putting product and services to consumers. Come to think of it, it has been one of the few career choices that have lived up to the hype it has created. Increased pay, clients shelling out more revenues and diverse working profiles are some of the many benefits of a digital marketing career in India.
Listing 8 more reasons below for you to pursue this lucrative career.
1. Soaring Demand
Digital Marketing demand has increased consistently over the last few years. According to a report, India has over 460 million internet users and numbers are growing, every passing moment. The prime ministers Digital India Campaign has only boosted its awareness.
2. Short Term Training Courses
There are multiple short term digital marketing courses that help you pursue a career in your favourite working profile. Lately, colleges have started incorporating digital marketing as a specialization in their Undergraduate courses.
3. Skill-Driven Industry
The domain is in dire need of creative working professionals who are really good at what they do. It can be anything. Copywriting, UI designing, SEO work, Website designing; take your pick. The industry is vast and needs skilled professionals.
4. Evolving Market
Brands, in order to sell their products, are looking for heart touching campaigns apart from a good website and active social handles. Multiple companies are using the same social media influencer for different products.
Back then, one influencer used to be tagged for one brand only. Not anymore. They switch brands in about a month, now. That is how dynamic, fast and versatile the market has become.
5. Handsome Salary
Companies are willing to pay well because there is a lot of demand and not so much supply. Because there can be nothing better than working what you love and getting a good salary in return too. The people who started working in digital marketing 3-4 years ago are earning a lot of money today.
6. Creative Freedom
You get a lot of chances to put across your ideas and if they are good enough, they go through too. You can decide the nature of a campaign, creative or a good creative copy depending upon the nature of your profile. If you want a sense of freedom while working, digital marketing is the way to go.
7. Work with Ad Agencies
An ad agency work with multiple clients. Automobile Brands, Education Leaders, Real estate builders, Restaurant, and the list wont end. There a host of job profiles which fall under the digital marketing domain. A few profiles for which you can work on are:
- Content Marketing Manager
- Content Writer
- Digital Brand Manager
- Digital Marketing Manager
- SEO Analyst
- Account Manager
- Graphic / UX designer
8. Great work- life balance
Digital Marketing companies tend to have a cool working environment. It also has a lot to do the kind of work they do i.e. funny and creative. You can opt to work for such a company or you can be your own boss, freelancing and working on projects from home.
Digital Marketing is THE thing now. And it is here to stay. With more growth and challenges of course. A training at some premier Institute, a course that has a digital marketing specialization or an agency that is giving internships; you can start anywhere. If the career paths and profiles in digital marketing incite you, now is the time!